Shining Bright? Gallery Hopping through the Ambivalent Radiance of the Gem Trade

Abstract

While “gems” have identical underlying physical properties to rocks, gems have commodity status as art objects. This essay synthesizes experiences investigating these “geological freaks” and their culture(s) at the point of sale. “Gallery hopping” through a large show in Arizona, I visually explored the labor(s) involved in this ambivalent field, which permitted theoretical contemplation on the importance of what I discuss as the ecstatic dimensions of capitalist aesthetic experience. Thus, the essay provides greater purchase on the social meaning of gems and the cultural import of the multiple facets of the industry’s intersections with the economy, art markets, the built environment, and everyday life.