Techinques of Mobilisation: Dialectic Development of Sharedness through Virtual and On-The-Ground Practices | Bergh | Visual Ethnography
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Techinques of Mobilisation: Dialectic Development of Sharedness through Virtual and On-The-Ground Practices

Sanne Bergh

Abstract


When demonstrations swept the Anatolian heartland in 2013, social media played a key role in disseminating drawings, songs, stories and physical protest practices in a virtual sphere. From a material culture and performativity perspective, this article explores the mobilisation of individuals and unpacks how mobilisation took place in a dialectical process in parallel
with the creation of a cultural genre. This genre became a common denominator for the involved, and the article will describe how the different visual, virtual, humorous and physical manifestations as techniques
had capacities that mobilised and sustained engagement in the protests.

Keywords


Mobilisation; Material culture; Performativity; Diren; social movement; social media; virtual; humour; sensorial ethnography; cultural genre; netnography; cultural mobilisation; public protest

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DOI: http://dx.doi.org/10.12835/ve2017.1-0079

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